PETA's new racist/sexist 'job opportunity'…This has to be a hoax.

I want to believe that this Craig’s List Ad is a Hoax. I have no words for this. It has to be a hoax, no?



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African American or Mixed-Race Vegan Actor Needed for PETA Video

Date: 2009-11-23, 10:04AM PST
Reply to: [Errors when replying to ads?]


People for the Ethical Treatment of Animals (PETA) will be featuring a video on in mid-January 2010 called the “State of the Union Undress.” This video will feature an attractive woman dressed in business attire proudly and powerfully reciting a speech, which will be approximately five minutes long about PETA’s hard work for animals in 2009 (she will be able to read from a teleprompter during filming). It is meant to be a parody of President Obama’s state of the union address, but instead of being about America’s progress, it will be about PETA’s progress. As the woman reads the script, she will begin removing articles of clothing until she is completely naked. It will be a sexy video with a powerful message. Full frontal nudity will be shown on this video (by the end of the video, the woman will have no bra or underwear on). We’ve done similar videos in the past and have achieved incredible success, including coverage on Fox News and hundreds of online outlets.We have found that people do pay more attention to our racier actions, and we consider the public’s attention to be extremely important. Part of our job is to shake people up and even shock them in order to initiate discussion, debate, questioning of the status quo, and of course, action. The current situation is critical for billions of animals, and because it is our duty to continue drawing attention to the plight of animals abused in the meat, clothing, experimentation, and entertainment industries, we are willing to use all legal means at our disposal in ways that will capture the public’s imagination. Our goal is to make the public think about the issues. Although some consider our projects that include nudity to be controversial, many express support for these tactics.


Requirements for the actor:
1) She must be vegan or vegetarian and supportive of PETA’s work.
2) She must be 18 or older with a valid ID.
3) She must be African American or mixed race. The goal is to have her ethnicity resemble Barack Obama’s as closely as possible.
4) She must be willing to be completely nude on camera and know that the full frontal nudity scenes will be publicized on and possibly reposted on hundreds of other media outlets.
5) She must be capable of a fun, sexy, and easy flowing performance and be excited about the animal rights message.
6) She must be fully aware that we will be pitching this video to many media outlets and be eager to represent PETA.
7) She must be available to film sometime in mid-December in Los Angeles (we will discuss specific dates once an actor is chosen). The filming will be at a private studio where the actor will work with a professional crew of men and women, including a female PETA staffer who will be there to assist her.

To Apply:
Please e-mail a photo (preferably both a head shot and a full body shot) to the “reply to” e-mail address above (send as attachment, preferably JPG format). Please include answers to the following questionnaire in the e-mail body:

City in which you currently reside:
E-mail address:
Phone number:
Are you vegetarian or vegan?
Do you have any concerns about going completely nude in this video?
Do you have your own transportation?
Do you have any acting and/or modeling experience? If so, please list highlights.
Do you have any other thoughts/comments?

Only submissions with clear photos attached will be considered. If desired, we can also refrain from publishing the actor’s name.

  • Compensation: The video will receive massive media coverage online and probably on television news outlets as well. Fox News has picked up previous versions of this video. As a nonprofit organization, it’s difficult for us to pay the actor in money, but we can assure her that we’ll do everything we can to pitch and publicize the video to make her as well known as possible. If desired, we can also refrain from publishing the actor’s name.
  • This is a contract job.
  • This is at a non-profit organization.
  • OK for recruiters to contact this job poster.
  • Please, no phone calls about this job!
  • Please do not contact job poster about other services, products or commercial interests.

PostingID: 1478953353

0 thoughts on “PETA's new racist/sexist 'job opportunity'…This has to be a hoax.

  1. I haven’t been able to verify the validity of this particular ad, but as i stated on the sistahvegan listserve yesterday, PETA did a 2008 “state of the union undress” video using a white woman actress. And yes, she is completely nude (see the URL below).

    This appears to be part of their, “i’d rather go naked than wear fur,” campaign. Another example is an ad that features NFL Atlanta Falcons tight end Tony Gonzalez and his wife, October. They appear to be nude, although Tony tells the Sun Times that they were partially clothed.

    So, although i’m hoping that PETA has gotten a clue, and that this call for nude Black actresses is a hoax, i don’t know…,Tony-Gonzalez-PETA12.article

  2. Does seem over-the-top, but then PETA has done some very over-the-top things before. While it’s possible that someone has put this ad up as a hoax to make PETA look bad, PETA has done enough of its own accord to need someone else to try. There are, unfortunately, too many young, urban (mostly, though not exclusively, white) kids enamoured with activism, whose idealism is often built on a very simplistic and shallow base. I could see such people on their marketing team dream this kind of thing up and think it a wonderful, fun and outrageous idea.

    As for the FOX News coverage, they could be relying on the advertising dictum that ‘all publicity is good publicity’, so even a nasty attack from FOX would further their aim of being seen and heard. I thoroughly disagree with their outrageous tactics, but I wouldn’t put it past them.

  3. Has anyone seen this journal article in “Ethics and the Environment”? Here is the abstract. I have access to the pdf if you would like it, just let me know:

    Title: Disturbing Images: Peta and the Feminist Ethics of Animal Advocacy
    Author: Maneesha Deckha

    Abstract “The author applies a feminist analysis to animal advocacy initiatives in which gendered and racialized representations of female sexuality are paramount. Feminists have criticized animal advocates for opposing the oppression of nonhuman animals through media images that perpetuate female objectification. These critiques are considered through a close examination of two prominent campaigns by PETA (People for the Ethical Treatment of Animals). The author argues that some representations of female sexuality may align with a posthumanist feminist ethic and need not be read as sexist. Examining PETA’s famous anti-fur ads and the more recent Milk Gone Wild campaign, the author identifies where PETA’s campaigns are objectionable under a feminist ethic and where they are subversive of an anthropocentric and male-dominated order alike. The article thus recuperates part of PETA’s work from feminist critiques, but also reveals the constructions posthumanist advocacy should exclude to avoid elevating the status of nonhuman animals at the expense of women.”

    Source: Volume 13, Number 2, Autumn 2008

    1. I really liked this excerpt from the journal article:

      “The Gentlemen Prefer Fur-Free Blondes ad featuring Anna Nicole Smith (Figure 6) does this explicitly, while the other ads do this implicitly by featuring model bodies that uphold a standard of bodily “perfection,” including the perfection of whiteness that relies on extensive regimes of disciplining one’s body. Indeed, racial logics are critical to PETA’s campaigns insofar as they seek to underscore the innocence of animals by [End Page 50] choosing white bunnies and featuring them with young and white bodies (see Figure 8). As bell hooks (1992, 61–77) has noted, it is whiteness and white women’s bodies which remain the repository of innocence while Black women, for example, are permitted sexual representation, even agency, only as “fallen women” inhabiting sites of animality and lust”.

      Source: Ethics and Environment, 13(2) 2008, page 50,

  4. Fucking disgusting. How does PETA celebrate the first State of the Union address by an African American? By announcing a renewed commitment to hirng African Americans, particularly to leadership positions? By working to increase relationship building with people of color organizations and support people doing vegan and animal advocacy work in communities of color? Of course not. Clearly having a black woman show her genitals off on the internet is the appropriate response. It amazes me that there are even new lows for PETA to reach, but this one wins the prize — fetishization, commodification, tokenism, and of course racism and sexism all at once. The sad thing is, PETA WANTS us to be pissed off and denounce them so we can generate free publicity for them. Pushing these buttons seems to be the point.

  5. Oh, added point. Interesting that PETA had to go outside their staff to find the actress for this. I could be wrong but I don’t think they’ve done that before. I guess outreaching to black women to show off their vulvas is fine, but you wouldn’t want to, you know, hire them or anything.

  6. I love the fact that the image window has a volume control so you can watch the woman strip and not be bothered by all this animal stuff. I wonder if it occurred to anyone at PETA to try to find a way to disable that?

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