I just left Seattle the morning of May 9 2014. While at the SEATAC airport, I spotted this advertisement. This is what I thought when I first saw the photo:
Once again, buying objects as a way towards social Justice, within a capitalist moral economy, seems contradictory. As if all you need to do is ‘buy’ your way into a cleaner conscious, through the site of Starbucks; an entity that sources ingredients from largely global South regions through methods that are mostly not fair trade.
So, Starbucks, tell me this: how does one extrapolate resources from certain regions of the world in an unethical manner, and then put up campaigns above that ensure patrons that whenever they buy this Oprah approved product, it goes towards creating better educational access for vulnerable populations? Am I missing something here?
Only 10 percent of the coffee Starbucks sells is Fair Trade Certified. As the largest buyer of coffee beans in the world, it seems like they should probably be trying a lot harder. After all, I am pretty sure that the people working under unequal conditions to harvest coffee beans for Starbucks most likely do not have educational opportunities that allow their communities to thrive, as well as not be so dependent on “green” capitalism.
Just my two cents.